Double Honour for Autotrader at UK Workplace Fertility Awards
Sheryl McKean, Principal Delivery Lead at Autotrader received the prestigious Founders’ Award at The F Word at Work LIVE Summit. Alongside the individual honour, Autotrader was shortlisted for Fertility Friendly Employer of the Year for the second consecutive year.
Hosted by Fertility Matters at Work at Deutsche Bank in London, the Summit brought together leading employers, clinical specialists, and workplace culture advocates. The event also featured Autotrader Product Director, Ben Smith, who participated as a panellist discussing male engagement in the fertility conversation at work, sharing his personal experiences as well as his involvement as the leadership team sponsor for the Autotrader Parents Network and as a member of the Fertility & Baby Loss Focus Group.
Sheryl McKean, who was shortlisted last year for the Fertility Ally/Champion Award, has this year been honoured with the top accolade, winning the Founders’ Award for Outstanding Contribution to Workplace Fertility. The Founders’ Award recognises outstanding contribution not just to internal support for employees, but far beyond that, helping to change the landscape more broadly and inspiring others to do more to support their people.
I'm not sure I'll ever find the right words to describe what this means to me. I know first-hand how much fertility struggles can impact every aspect of your life, including your working life. I also know how powerful the right support, understanding and compassion can be. That's why this award means so much more than just recognition. It represents a journey, a purpose and the opportunity to make a difference to other people's lives. To think that something that once felt so difficult and isolating has given me the opportunity to support others is incredibly special.
Sheryl McKean, Principal Delivery Lead at Autotrader
These achievements underscore Autotrader’s ongoing commitment to fostering an inclusive and supportive environment for employees as they pursue their paths to parenthood. The Fertility & Baby Loss Focus Group works alongside the Parents Network, Wellbeing Guild, Mental Health First Aiders and People Partnering team to support colleagues. Together, they are working to foster an inclusive environment where conversations about fertility and baby loss are met with empathy and respect.
Q&A
What award did Autotrader’s Sheryl McKean win?
Sheryl McKean, Principal Delivery Lead at Autotrader, won the Founders’ Award for Outstanding Contribution to Workplace Fertility at The F Word at Work LIVE Summit.
What does the Founders’ Award recognise?
The Founders’ Award recognises outstanding contributions to workplace fertility, including support for employees and work beyond an organisation to inspire other employers to better support their people.
Was Autotrader shortlisted for Fertility Friendly Employer of the Year?
Autotrader was shortlisted for Fertility Friendly Employer of the Year for the second consecutive year, alongside Sheryl McKean’s individual Founders’ Award win.
Who hosted The F Word at Work LIVE Summit?
Fertility Matters at Work hosted The F Word at Work LIVE Summit at Deutsche Bank in London. The event brought together employers, clinical specialists and workplace culture advocates.
What did Autotrader Product Director Ben Smith discuss at the summit?
Ben Smith joined a panel on male engagement in workplace fertility conversations, sharing his personal experiences and his involvement as leadership team sponsor for the Autotrader Parents Network and a member of the Fertility & Baby Loss Focus Group.
How does Autotrader support colleagues affected by fertility challenges and baby loss?
Autotrader’s Fertility & Baby Loss Focus Group works alongside the Parents Network, Wellbeing Guild, Mental Health First Aiders and People Partnering team to support colleagues. Together, they are working to foster an inclusive environment where conversations about fertility and baby loss are met with empathy and respect.
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