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Generating value

Maintaining a robust value creation
model for driving growth and
fulfilling our purpose.

How we create value

Better use of the digital journey
to put consumers in their next car

Our network effect

Our leading digital automotive marketplace benefits
from a network effect model whereby the largest volume
of in-market car buyers generate the most effective
response and sales channel for our customers, who in
turn provide consumers with the most extensive choice
of trusted stock. We use the large volume of data we
collect to enhance the car buying experience and create
efficiencies for our customers.

Creating a digital retailing platform on
top of our strong classified marketplace

We continue to see consumer behaviour shift towards online
retailing. We are building various components that allow more
of the car buying journey to be completed online. We aim to
bring these components into one end-to-end Deal Builder
journey which we believe will create a better consumer
experience and realise efficiencies for our retailer customers.

Largest volume of in-market car buyers

The scale of our consumer audience means we
are the most effective sales platform for selling
a vehicle in the UK.

77.5m

monthly average cross
platform visits during 2024

Extensive choice of trusted stock

Our marketplace provides buyers with an
unrivalled choice of new and used cars,
catering for all needs.

445k

live car stock on average
per month during 2024

Bringing the buying journey online

Developing tools to convert interest into sales
whilst on Auto Trader, stretches our influence
beyond just advertising.

c.1,100

retailers on Deal Builder
trial in 2024

How we ensure
ongoing value

AR24 Statements Marketplace

13,783

average number of retailer forecourts advertising on our platform in 2024

AR24 Statements Platform

553m

average monthly minutes spent on autotrader.co.uk
in 2024

AR24 Statements Digital Retailing

c.1,100

retailers on Deal Builder
trial in 2024

We drive sustained, long-term value for
stakeholders through a clear focus on
our three strategic priorities:

Marketplace

Be the best place to buy a car

 

The largest and most engaged consumer audience underpins our network effect marketplace model.

Platform

Be the industry’s data & tech platform

 

Through a combination of our unique data set, scaleable technology and wide-ranging partnerships, we are uniquely placed to be the data and technology platform for UK automotive.

Digital retailing

Be the enabler for all retailers to sell online

 

We are building products and services to enable consumers to do more of the vehicle buying journey online.

  • 01

    Marketplace

  • 02

    Platform

  • 03

    Digital retailing

Considering stakeholders in our decision making

Acting in the interests of all parties and distributing
value fairly is key to how we do business.

With our consumers

Maintaining a large, engaged consumer base of in-market car buyers, sellers and researchers who have high levels of trust and confidence in Auto Trader, underpins the success of our business model.

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With our customers

Our partnerships with almost 14,000 vehicle retailers, with manufacturers and other customers (such as leasing companies) mean that we continue to have the greatest choice of vehicles for consumers. The majority of our revenue is generated from our customers.

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With our people

Our people are fundamental to our continued success. This requires us to attract new talent and to nurture, motivate and inspire a highly skilled workforce. We commit to ensuring that we continue to build a diverse and inclusive culture where everyone feels valued and able to achieve their full potential.

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With our partners
& suppliers

We rely on our suppliers and partners to provide technology infrastructure, supply of data about vehicles and their financing, and in the fulfilment of some of our revenue generating products. Building trusted partnerships helps us to work better together and continue to provide the highest quality products and services.

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With the community
& the environment

We aim to give back more to the planet than we take out and protect our business from the impact of climate change. We also strive to create stronger communities and have a positive social and environmental impact.

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With our investors

Maintaining a continuous transparent dialogue with current and potential investors promotes confidence, resulting in continued access to capital to enable us to invest in the long-term success of the business.

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Related links

Our strategy in action

Bringing together our three strategic priorities to deliver the best, data-driven digital retailing experience for our consumers and retailers.

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Engaging with stakeholders

Maintaining a clear, consistent dialogue with our stakeholders is key to fulfilling our purpose and ensuring the long-term success of our business.

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  • @2024 Auto Trader Group plc. Registered in England with company number: 09439967.