The one thing you need to do before selling your car… or risk losing money
New research reveals millions of drivers are selling blind, as Autotrader and SpudBros bring instant car valuations to life during an immersive drive-thru in Manchester
A new warning to car owners looking to sell their car has been issued as Brits estimate they’ve missed out on an average of £1,600 when selling their car, with 45% have been left disappointed by how much they got when they sold their car.
Autotrader, UK's largest automotive marketplace, is urging car owners to check the value of their car before putting up for sale, given that new research found that almost half (44%) of UK drivers don’t actually know what their car is worth or how to accurately check the value at all (51%). This is leaving them at risk of underselling when the time comes to part with it. In fact a quarter (25%) say they lost out on money specifically because they didn’t check the value of their car beforehand.
Part of the issue is the misconceptions around car selling and car valuations feeling like another piece of costly and time intensive life-admin. The disconnect is coming from the fact that almost a third (29%) think that getting a car valued takes several hours, despite it taking just 10 seconds using Autotrader’s valuation service.
And it’s not just about effort, as emotions play a role too. More than four in ten drivers (41%) say finding out their car’s real value worries them, while a third (33%) cite not knowing who to trust as their biggest frustration when buying or selling a car.
To help car owners quickly and confidently know what their car is worth, Autotrader has teamed up with viral food duo SpudBros to open the Autotater drive-thru in Manchester. The unique and immersive drive-thru experience, which opened for one day today in Manchester, gave drivers the chance to get a loaded jacket potato from SpudBros, whilst also getting their car valued in under 10 seconds using Autotrader’s valuation tool. The award-winning platform uses live market data from millions of listings to give drivers a clear, realistic view of what their car is worth right now to help them decide when to sell, how to price, or whether to hold onto it.
So many people worry they’re not getting the best deal when they sell their car, and the research shows that fear is justified. That’s why we partnered with SpudBros -to make car valuations something people actually want to do. By combining their creativity and huge social reach with our live valuation tool, we can give drivers clarity in under 10 seconds, all in a fun, approachable way. The reactions we’re seeing at the drive-thru show just how powerful that combination can be.
Erin Baker, Editorial Director at Autotrader
We wanted to do more than just serve food. This was about creating a moment people remember and partnering with fellow Northern brand Autotrader let us surprise people with something genuinely valuable: the real price of their car. It’s fast, it’s fun, and it’s real. It’s a drive thru with a difference - you roll up, get a spud, get your valuation, and suddenly you feel more confident knowing what your car is worth.
Jacob & Harley Nelson, Founders of SpudBros
By combining new research with a live, interactive experience, Autotrader hopes to encourage more drivers to take that crucial first step before selling - checking their car’s true value.
Because when it comes to selling your car, the difference between guessing and knowing could be worth far more than you think.
To value your car for free in under 10 seconds, visit: https://www.autotrader.co.uk/cars/valuation
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Notes to Editors
About Autotrader
Autotrader Group plc is the UK’s largest automotive marketplace. It listed on the London Stock Exchange in March 2015 and is a member of the FTSE 100 Index.
Autotrader’s purpose is Driving Change Together. Responsibly. Autotrader is committed to creating a diverse and inclusive culture, it aims to build stronger partnerships with its customers and use its voice and influence to drive more environmentally friendly vehicle choices.
With the largest number of car buyers and the largest choice of trusted stock, Autotrader’s marketplace sits at the heart of the UK car buying process. That marketplace is built on an industry-leading technology and data platform, which is increasingly used across the automotive industry. Autotrader is continuing to bring more of the car buying journey online, creating an improved buying experience, whilst enabling all its retailer partners to sell vehicles online.
Autotrader publishes a monthly used car Retail Price Index which is based on pricing analysis of circa 800,000 unique vehicles. The same data that powers the Index is used by the Office for National Statistics to make the UK’s official measures of inflation more robust, as well as the Bank of England to feed the broader UK economic indicators.
For more information, please visit: https://plc.autotrader.co.uk/
About SpudBros
SpudBros are the UK’s most popular food creators, taking the internet and the nation by storm. What began as a humble tram in Preston has transformed into a viral sensation, amassing over 4.8 million TikTok followers (the most of any spud seller), 209 million likes, 1.35 million YouTube subscribers and 1 million followers on Instagram, plus a fast-growing Facebook audience. Their innovative content, infectious energy, and delicious recipes have made them the name on everyone’s lips. From Preston roots to global recognition, SpudBros have collaborated with the Sidemen and MrBeast, with their SpudBros Express concept voted number one in Sidemen’s viral TikTok food test. More than just a viral hit, SpudBros are building a brand with impact. With an ethos of Great Food, Good Vibes, and Giving Back, they’ve attracted celebrity fans including Will Smith, Liam Neeson and Joe Jonas, been seen on BBC Breakfast, and in The Guardian, Telegraph and The Times, Daily Express, Metro.co.uk, and beyond, and rolling out Express stores across the UK.
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