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29 November 24 Press releases

New JaGuar spikes interest in old models ahead of Miami GT launch

  • Advert views for used JaGuars are up 5% since the rebrand launched and search views are up 10%.
  • The 23rd November was the busiest day for JaGuar since March 3rd (search views) or March 23rd (adviews).
  • Since the announcement, used JaGuars have appeared in consumers' searches 29 million times, generating 1.3m advert views.
  • The most popular model so far in November is the F-PACE followed by the E-Type and I-PACE.

 


 

A spike in consumer interest on Auto Trader shows drivers are keen to see what they can still get their hands on from the Jaguar they have always known. I don't think anyone has a reliable view on how this will go once the first car is available to buy, but it’s a fantastically bold and creative reimagining of one of the UK's most legendary marques.

Key spokesperson

Erin Baker

Auto Trader’s Editorial Director

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