Autotrader brings home three Car Dealer Power Awards
Autotrader triumphed at the 2025 Car Dealer Power awards picking up three trophies, the only industry supplier to score a hattrick this year:
Autotrader also received a highly commended award this year for the Used Car Valuations category.
Launching in 2018, the Car Dealer Power Awards were created to celebrate the best suppliers across the motor trade industry, as well as shine a light on the best to represent – as voted exclusively by retailers. Their feedback is collated annually and is sorted into a broad range of categories, from the best provider of digital marketing tools to the best cleaning products.
Chosen by retailers, these awards showcase Autotrader’s commitment to providing quality results and demonstrates how the customer is prioritised, and placed at the forefront of everything the company does. In an ever changing industry, it’s imperative that Autotrader continues to build on retailer relationships, and it is wonderful to be acknowledge for the investments being made in people, data, technology and marketing.
Generating quality leads is more important than ever in the automotive industry and strong, consistent consumer enquiries are key. Autotrader has delivered serious results, having helped dealers connect with in-market buyers at scale.
’It feels incredible. We’re always very grateful and very humbled by awards like this – and especially because it’s voted for by our customers. There’s no better recognition than being acknowledged by our valued partners for the effort we put in to make the platform work for them.”
Karolina Edwards-Smajda, Chief Product Officer
The Online Advertiser for Used Car awards is one of the most contested prizes in the Car Dealer Power Awards, and Autotrader was able to bring the trophy home again for the fourth year in a row, a testament to the company’s dedication to ensure that retailers can really drive profitability in their businesses.
For car dealers, the search platforms that deliver consistent leads and strong return on investment are the ones that make the most impact, as Autotrader continues to dominate used car search; both in traffic and dealer satisfaction.
We’ve started to really embed more of our product service, with more of our partners this year, and to see that come through in the feedback is hugely rewarding. Developing tools that are designed to help our partners drive performance into the business has always been our aim. We are in the privileged position to partner with 14,000 retailers and to hear that however many voted for us, I think is just a credit to all the work that the team does across every department at Autotrader.”
Neil Grady, Autotrader’s Performance Director
In an industry that is constantly changing and heavily reliant on trends and patterns to make informed decisions, ensuring there is enough data to do so is increasingly important. Autotrader has proven once again that we continue to pave the way with powerful data that carries us to the top and helps us stay there too.
Incorporating AI into our day-to-day business decisions is imperative for us to keep up with the fast-changing market dynamic environment, but winning awards like these showcase just how invaluable the human touch is.
“I think really the root of all the things we try to do is understand, first of all, how we can really help our partners. We look at what’s really important to them, and then think about how that enormous pool of data that we’re able to access can be used to help their decision making.”
Marc Palmer, Head of Strategy and Insights
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