Partnering with our industries
& influencing Government
Our aim is to influence the UK Government, and partner with and support the automotive and technology industries in their own transition towards a low carbon economy.
Our wealth of data and insight gives us a unique view of consumer car buying intentions and particularly consumer EV buying intentions. This data forms the basis of our award winning 'Road to 2030' Report, which is extremely valuable to not only the Government, but also to media and the industries involved in the electric transition.
The Zero Emission Vehicle mandate came into force in 2024, causing
significant levels of change in the automotive industry for manufacturers
and retailers as the mandate began to dictate the portion of electric
vehicles ('EVs') that brands need to sell each year or risk paying fines.
A lot needs to happen in the coming years to ensure the successful
mass adoption of electric vehicles.
We have been regularly engaging with various Government departments
to share our data and insights to help guide policy for several years.
The number of Government departments receiving these insights has
expanded, showing the value and impact of our work. Additionally,
we have been invited to present oral and written evidence at the House
of Lords Environment and Climate Change Committee Electric Vehicles inquiry,
with our research playing a key part in the summary document of the inquiry.
We are members of the Society of Motor Manufacturers and Traders ('SMMT'),
British Vehicle Remarking and Leasing Association ('BVRLA') and partner with
ChargeUk, all industry bodies representing different aspects of the automotive
sector. These memberships are valuable as they provide additional routes
to influence key stakeholders and share our data and insight.
We also host and sponsor Parliamentary events including roundtables and
receptionswith Ministers, sharing key insights and data tracking the electric
transition to inform their policy making.
Developing our first ever
Carbon Literacy Toolkit
Developed in partnership with The Carbon Literacy Trust, the toolkit is
the first of its kind, being carefully designed in close collaboration with
leading retailers and manufacturers, including: Nissan, Marshall Motor
Group, Lookers, Motorpoint, Available Car and SYNETIQ.
Available for any organisation, of any size, working within the automotive
industry, it has been developed with the purpose of supporting individuals
and businesses in their journey towards reducing their carbon footprint.
The industry-wide collaboration underpins just how high a priority
sustainability has become for many automotive organisations. In fact,
prior to the official launch of the toolkit, two open pilot courses had
already taken place, both of which were attended by a broad range of
brands representing the full spectrum of the industry, including: Kia,
Vauxhall, Volkswagen Group, Jaguar Land Rover, Stellantis, Arnold Clark,
Perrys, Sinclair Group, Drive Green, the Society of Motor Manufacturers
and Traders, RCI Banque, Dealer Auction, KeeResources, AutoConvert,
Marshall Motor Group, Lookers and Nissan.
We're so proud to
have partnered with the
Carbon Literacy Project on
the first initiative funded and
rolled out by the private sector
to promote our industry's rapid
shift to a low carbon economy
amid climate change.
Jennifer Wilson
Squad Lead at Auto Trader and Chair of the Carbon Literacy Project
Embracing carbon literacy
Lookers is a company that has woven carbon literacy into the very fabric of its operations, seamlessly integrating it into their sustainability plans. This video sets out their unwavering dedication to making a positive impact on our planet. It's a celebration of their collective efforts, a testament to the power of conscious decision-making in driving change.
Supporting retailers with the transition to EVs
Retailer Performance Masterclasses
Available on demand via Portal accounts, retailers can navigate
modules in their own time. Upon completion they’ll receive an RPM
certification to confirm they are up to date on how to get the very
best from their online presence with Auto Trader, and crucially, how
to utilise its products to capitalise on opportunities within today’s
market — particularly around the increasing popularity of EVs.
A positive influence
The government’s plans to ban the sale of new petrol
and diesel cars by 2035 require a step change in our
industry and a lot needs to happen in the coming years
to ensure the infrastructure is in place to support mass
consumer adoption of EVs.
We actively support the industry’s efforts to increase
the consumer adoption of EVs — through events such
as the annual two day EV Summit (pictured right).
Our wealth of data and insight gives us a unique view
of consumer car buying intentions, and particularly
consumer EV buying intentions. This data is extremely
valuable to not only the government but also the
industry as a whole.
Ian Plummer
Commercial Director
Digital & Technology Sector toolkits
In 2024 we launched our new Digital & Technology Sector toolkit, in partnership with Manchester Digital, in our head office to a full room of engaged and passionate people. We’ve had positive engagement with the toolkit since launch and we’re now looking forward to expanding the reach of the project.
The work has also been recognised by sustainability title edie and they’ve written a case study about the project.
The Road to 2030
Keep up to date with the progress of EV adoption as we
approach the 2035 ban on new petrol and diesel vehicles.
Supporting consumers
Our aim is to support consumers to make more environmentally friendly vehicle choices.
Read MoreOur operations
Our strategic ambition is to minimise our impact on the environment, thereby protecting our business from the impact of climate change. Our aim is to be net zero by 2040.
Read MoreTCFD reporting
Climate change and how we are responding to the risks and opportunities that it poses are at the forefront of the minds of our investors, regulators and other stakeholders of our business.
Read More
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