LSE: 819.00 GBP -17.80 (-2.13%)
Menu
Close
08 August 25 Press releases

Media alert: EV interest soars ahead of Monday’s grant portal launch

Ahead of the launch of the Government portal for Electric Car Grants on Monday, please find relevant stats from the Auto Trader website showing the rising interest in EVs since the Government announcement in July.

“Consumer interest in electric vehicles has certainly been sparked by the Electric Car Grant and ahead of Monday’s portal launch we can see MG, Renault and Skoda models currently the most popular. New EVs priced under £37,000 on Autotrader have taken a higher share [up 10 percentage points] of advert views since the launch and since their eligibility announcement, Citroen models have also grown in popularity. On top of this, over a dozen brands are now offering their own version of the grant to entice drivers, with interest in some brands trebling on the Autotrader site.”

Key spokesperson

Ian Plummer

Commercial Director

CONNECT

Most enquired on new EVs on Autotrader since the announcement

Make
Model
Avg RRP
Share of leads 15th July-6th August

MG
MGS5
£30,834
11.6%

Renault
5 E-Tech electric
£26,230
4.9%

Skoda
Elroq
£36,735
4.0%

Leapmotor
E10
£35,659
3.8%

Volkswagen
I.D Buzz
£63,099
3.4%

Hyundai
Inster
£25,115
3.4%

Electric demand overall is up:

14th July (day before announcement)
4th August

BEV Share of leads
21%
26%

BEV <£37k share of leads
39%
49%

Citroen, the first official eligible vehicles announced by the government,  saw a bump after the announcement:

Advert views per car
e-C5 Aircross
e-C3 Aircross
e-C4 X

% increase from 4th to 5th August
72%
122%
80%

Share:
Up next
Auto Trader data to power Office for National Statistics' official measures of inflation
Read More
Retailers embracing digital are reporting more sales, more efficiency and more satisfied customers
Read More
Auto Trader is first FTSE 100 to achieve Gold Carbon Literacy status
Read More

Stay up to date

Follow us on our social channels to keep up with the latest news, insights and company developments.

 

If you would like to be added to our News & views mailing list, or have any media-related enquiries, please contact our press team:

Auto Trader UK

Auto Trader Insight

Auto Trader Life

Other Group sites

Looking to join the team?

Careers

Looking to buy or sell a vehicle?

Consumers

Keep in touch

Sign up to our email alerts service:

RNS alerts

Join our news & views mailing list
or submit media-related enquiries:

Contact our press team
  • @2025 Auto Trader Group plc. Registered in England with company number: 09439967.